Our Story

ADA is a data analytics and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across nine markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

      • Providing business insights, data enrichment, and advanced analytics.
      • Understanding the consumer mindset and designing data-driven creative marketing strategies.
      • Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation.

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA unlocks the digital potential of brands and businesses across Asia by combining data science, creative and technology. This is how we deliver intelligent marketing solutions.

We adopt an integrated approach, in 3 ways.

PROVIDING BUSINESS INSIGHTS, DATA ENRICHMENT, AND ADVANCED ANALYTICS

UNDERSTANDING THE CONSUMER MINDEST AND DESIGNING DATA-DRIVEN CREATIVE MARKETING STRATEGIES

EXECUTING END-TO-END DIGITAL MARKETING SOLUTIONS FOR GROWTH HACKING, FUNNEL OPTIMISATION, AND GOAL OPTIMISATION

How Do We Do Things?

DATA-POWERED

Data is sourced from 375M consumers across Southeast and South Asia; 400K apps to understand consumer digital behaviour; 1M places of interest (POI) to gather consumer offline behaviour; 800M video views to derive consumer consumption patterns, and 150M sources to analyse social media use.

BREAKING SILOS​

We’re Breaking Silos between media & creative by using data and insights to map out creative strategy and marketing decisions for digital-first delivery.

AUTOMATED OPTIMISATION

We apply Automated Optimisation to campaign management, media spends and creative generation. We want to ensure each campaign is smarter than the last.

OUTCOME-DRIVEN

We’re Outcome-Driven, so we make a point that the business results we bring to our clients are tangible and risk-free.

How We Help

Our client is the brand that’s hungry for change, the brand that doesn’t know how to talk to their customers, the brand that needs to rebuild itself.
We’re always looking for a chance to drive marketing transformation for a business.

Who We've Collaborated With

We’ve partnered with the biggest brands in the region:

and provided our services to these exciting brands:

Let us help you connect the dots.

Axiata Digital Services Sdn Bhd

Level 32, Axiata Tower 9,
Jalan Stesen Sentral 5,
50470 Wilayah Persekutuan
Kuala Lumpur

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